Client Success: UofC Raises $1.41B for Fundraising Campaign

Congratulations to our client University of Calgary for raising a historic $1.41B through it’s Energize: The Campaign for Eyes High. The campaign is the third-largest successfully completed fundraising campaign in Canadian history. Nearly 30,000 donors representing 67 countries supported the initiative with 12,000 of those donors being UCalgary alumni. The Energize campaign was defined by a fearless and visionary collective striving for excellence. The historic initiative is committed to unleashing student potential; to advancing research, new knowledge and innovation; and to building a resilient city and world.

Our Work with UCalgary Alumni

The Finley Team has worked with UCalgary since the 1990’s including a major transformation of the institution. Our most recent work included working with the UCalgary Alumni Team to develop a new Strategic Plan. The process focused on creating an overarching alumni engagement strategy for both UCalgary Alumni Central and Faculty Alumni Specialists that included a focus on becoming alumni-centric, distinguishing roles and responsibilities, and co-creating a strategic direction for alumni engagement. Thank you to Michael Sclafani, AVP of Alumni, and the rest of his team for being awesome to work with!


“Shortly after starting in my role as Assoc V P Alumni Engagement at University of Calgary, the task of designing a new engagement strategy became priority number one. Donna and her team at Finley & Associates were recommended by a few colleagues. Minutes into our consultation it was clear, Donna was the right choice. She carefully listened to our present state and helped elucidate where we wanted to go. Her proposal was highly personalized and scalable. Her approach is a mix of theory and practice. Informed by the philosophies and frameworks of great thinkers in the field of management she conducted an industry-wide scan of standard and emerging practices. Challenging us to place our constituents at the centre of all we do she empowered us to articulate our value proposition.

A year after the successful launch of our strategy, we brought Donna back to more closely align the work of our board with the desired outcomes of our strategy. She has become a trusted advisor and sounding board to me, my team, and our volunteer leaders.” – Michael Sclafani, AVP Alumni Engagement and Partnerships


Other significant projects we’ve completed with UofC:

  • University of Calgary – Strategic Planning & Institutional Transformation based on Key Learner Needs
  • Faculty of Science – Strategic Planning & Transformation
  • Faculty of Social Work – Strategic Planning & Transformation
  • Department of Art – Department Strategic Planning
  • Department of Math & Stats – Department Strategic Planning
  • Department of Communication, Film & Media – Department Strategic Planning

To indicate your interest and learn more, reach out to us today.